Defining the feeding role of wet food

Wet food covers very different jobs: complete nutrition, complementary feeding, toppers that lift dry food, and treats in broth. Each role implies a different texture, hydration level and pack format.

We review the feeding role first, then match texture and pack — trays, cans or pouches — to that role. This prevents the most common private label mistake: a pack format chosen before the product's job was clear.