Treats · 2026-08-25
Cooked meat treats vs dried meat treats
Compare raw material, texture, moisture and pack needs across treat routes before writing the brief.
Treats are where texture and ingredient character sell the product. Cooked meat treats keep moisture and flexibility; dried meat treats push shelf life and a firm, tearable bite.
The route you choose decides the raw material spec, moisture target, and pack protection level. We review all three with brands before sampling, so the treat survives its journey from production floor to the shopper's hand.